In August 1997 ,Harris Publications released the first issue of XXL. It featured rappers Jay-Z and Master P on a double cover. In December 2006, XXL took over the struggling hip hop producer and DJ magazine Scratch (another publication owned by Harris Publications), re-branding it as XXL Presents Scratch Magazine. However Scratch shut down less than a year later in September 2007. Other titles with limited runs have been launched under the XXL brand, including Hip-Hop Soul, Eye Candy and Shade45. XXL has released many other special projects including tour programs, mixtapes and exclusive DVDs. XXL also maintains a popular website, which provides daily hip hop news, original content and content from the magazine. In 2014, Townsquare Media acquired XXL, King and Antenna from Harris Publications. On October 14, 2014, Townsquare announced it would continue print publication of XXL. In December 2014 the company reported that the magazine would be published on a quarterly basis. There is a main image which is usually of the artist spoken about in the magazine. Size wise, the picture is quite big so you know exactly who the story is about, not only that but the image draws you in and makes you want to read more. The writing text is small, not too small that you cannot read, but in size that the reader is not drawn totally away from the image and the concept of the story. The writing of the double page spread is set out in columns, making it easier for the reader to follow, and makes the page look neater. Colours used in this particular double page spread are complimentary, the red and white go well together and give the page quite a sophisticated look. Slam Magazine Double Page SpreadSLAM magazine is an American basketball magazine in circulation since 1994, published by Source Interlink.SLAM's ownership has changed several times. Peterson Publishing bought SLAM in 1998. The next year, Peterson was acquired by British publisher EMAP. In 2001, EMAP sold its US division to Primedia. When Primedia left the magazine business in 2007, current owner Source Interlink acquired a majority of the company, including SLAM.The magazine carries advertising for basketball related products, street-wear clothing and hip hop music, and has been credited with helping to market hip hop culture and basketball as one. SLAM has published 200 issues in its history, and has featured the biggest names in basketball on its cover, in articles, and on its famous SLAMups posters. To date, only one female athlete has ever appeared on the SLAM cover – Chamique Holdsclaw in October 1998. Kobe Bryant and LeBron James have appeared on a record seventeen covers. "A Basketball On Fire" was the 1st SLAM Mag cover without a player in February 2012. The magazine is now available to international (non-US) NBA fans, with special editions printed in some territories (see below), and the addition of Slam to digital stores, such as iTunes (the remoteness/distance from the US of the subscriber has become a recurring theme in the letters section The genre of this magazine is clearly Sports, the double page spread layout is composed by two pictures, and the text, the first picture occupies half a page. It is a Action Photo Shot, like the dominant image. From both photos we can infer that the audience of the magazine are young male, who like sports, especially, basketball. The font use for part of the text gives it a more “Hip Hop” feeling. HOG Double Page SpreadThe Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong, making it the largest factory-sponsored riding club in the world. The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.
The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers.HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again. This double page spread is mainly image, and has barely any text in the picture. We can see two motorbikes (Harley Davidson), and a post full of signals of different places of the world. This picture has been taken in a very big and deserted place as the page says. This image connotes that you can go anywhere and live only with a Harley Davidson
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Double pagesHere I've analysed some different double page spreads. |